Mylan is a leading global pharmaceutical company headquartered in the US and currently operating in 145 countries. They have experienced dramatic growth over recent years, enhanced by a number of acquisitions.
- Responsiveness to constantly changing market conditions
- Sales Managers requiring behavioral development as a key population in driving change forward
- Immersive and engaging virtual development experience that would get people talking
- Group-level insights into strengths and weaknesses among the Sales Manager population on a global scale
- Positive candidate experience and reflections on performance
- Significant observed behavioral change after a development initiative
Sales Managers are extremely important to Mylan’s success around the world. They have far-reaching responsibilities, which include steep individual targets as well as being accountable for the Sales Reps they manage.
To ensure that this critical population reach their full potential, Mylan initially engaged with us in 2015 to scope out an ‘assessment for development’ process. The aim was to establish current bench strength of Sales Managers across the globe. This formed the initial stage of their year-long Sales Manager development program.
It was clear from the beginning that Mylan had high expectations of their Sales Managers. They required an intense and challenging experience that stretched them outside of their comfort zone while ensuring relevance and realism, as well as a fully immersive experience.
Of paramount importance to Mylan was ensuring that Sales Managers left the experience with the beginnings of a detailed development plan that would be further enhanced and then addressed during the development program that followed.
A number of bespoke simulations were designed to form a set of day-in-the-life materials. All scenarios were designed to measure Mylan’s leadership behaviors. They were based in the pharmaceutical industry, utilizing real life Mylan products and market data. Parallel versions were designed, to cover differing business units where adaptations were made to localize content to ensure appropriateness in each country.
This event, known as ‘The Sales Manager Bootcamp’ utilizes our online business simulation technology, VirtualAC™. By using this platform, we could design methods to introduce information via various formats, such as emails, video messages, voicemails, calendar items, documents and organization charts.
The output for individuals, following Bootcamp attendance, was a rich and comprehensive feedback report. They also received a follow up training event where each of the Bootcamp simulations were unpicked and explored, in a safe, facilitated group environment.
As of the end of 2017, the Bootcamp experience has been rolled out to seven markets across three different continents. With 84 Sales Managers globally having participated in the Bootcamp process so far, we’ve gathered important trend data concerning key areas of strength and key skills gaps / opportunities. These organizational insights have been used to inform development activities beyond the Bootcamp experience at each local market, and are being used by Mylan’s Global Sales Training teams to inform strategy.