What role does Emotional Intelligence play in building the sales force of the future?

January 23, 2018

In our fast-changing world, the pressures faced by sales professionals are constantly evolving. Now sales teams have to compete not just with one another but with the growing power of online sales and the increasing demands of consumers.

But sales professionals have the advantage of being able to present a personalised approach still far beyond the reach of machines. To develop loyal customers and move away from the one hit sales approach, sales professionals need to focus on longer-term relationship building.

This is why Emotional Intelligence (EI) – the ability to understand and manage emotions both in ourselves and others – is becoming more vital to effective sales.

Writing in MyCustomer, our R&D Consultant Poppy Boothroyd, explains the importance of EI in building the sales force of the future.

Read full feature article.